A Necessary Evil: Managing Employee Activity on Facebook, Twitter, LinkedIn . . . and the Hundreds of Other Social Media Sites

  • 3h 29m
  • Aliah D. Wright
  • Society for Human Resource Management
  • 2013

Based primarily on interviews and evaluations of existing practices and policies, this book emphasizes why companies must have social media policies and why they are important in governing employee behavior. Good companies pay attention to the social networking sites their customers and employees inhabit. They watch behaviors, they listen to concerns, they apologize when their companies make mistakes, they are transparent and honest, and engage their audiences and employees to foster growth, increase brand awareness, and tap their collective knowledge to improve their bottom lines. Anyone who manages employees who access social media from the palms of their hands or from their workspaces or even at home, must stay abreast of the constantly shifting ways social media does all of this while helping employees maintain productivity and avoid damaging reputations. In addition, managers must help employees be mindful of corporate values while safeguarding corporate data. This book will help business leaders, HR professionals, and people managers guide employees in their usage of such sites while balancing productivity and help HR set policies that do both.

About the Author

Aliah D. Wright is a manager and online editor for the Society for Human Resource Management and an expert on HR technology and social media trends. She is a former reporter and copy editor for the Greenville News, a former copy editor with the Harrisburg Patriot-News, a former general assignment reporter and political correspondent for the Associated Press in Pennsylvania, and formerly headed entertainment coverage for all of Gannett newspapers, including the nation’s largest daily, USA Today. She lives in Fairfax, Virginia.

In this Book

  • It's Social Media: Forget Control, Adopt Integration
  • What is Social Media?
  • Reconsidering Your Expectations, or All Work and No Play Makes Jack and Jill Dull Employees
  • Why Social Media Engagement is Important, or Why Facebook and Twitter, and LinkedIn are Not Evil
  • Embracing Social Media
  • Social Recruiting or Why Job Boards Should Be Afraid of It
  • Online Safety
  • Productivity: Your Perception Might Not Fit Reality
  • Selling Social Media to Your CEO
  • Why You Need a Social Media Evangelist
  • Rules are Rules
  • Making it Fit