Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information

  • 4h 14m
  • Emanuel Rosen, Itamar Simonson
  • HarperCollins
  • 2014
Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book presents a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies.

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