Access to Asia: Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long-Lasting Business Relationships

  • 5h 41m
  • Liz Alexander, Sharon Schweitzer
  • John Wiley & Sons (US)
  • 2015

Access to Asia presents a deeply insightful framework for today's global business leaders and managers, whether traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai. Drawing from her extensive experience and global connections, author Sharon Schweitzer suggests that irrespective of their industry, everyone is essentially in the relationship business. Within Asia, building trust and inspiring respect are vital steps in developing business relationships that transcend basic contractual obligations. Readers will find in-the-trenches advice and stories from 80 regional experts in 10 countries, including China, Hong Kong, India, Japan, and Korea.

  • Discover the unique eight-question framework that provides rich interview material and insight from respected cultural experts
  • Track cultural progress over time and highlight areas in need of improvement with the Self-Awareness Profile
  • Learn the little-known facts, reports, and resources that help establish and strengthen Asian business relationships

Effective cross-cultural communication is mandatory for today's successful global business leaders. For companies and individuals looking to engage more successfully with their counterparts in Asia, Access to Asia showcases the critical people skills that drive global business success.

About the Authors

Sharon Schweitzer, J.D., is an international business consultant focusing on intercultural communication and global etiquette for future and current international leaders within Global 2000 companies. Her practice, during earlier years as an employment attorney, involved cultural dynamics and communication within groups and between individuals. Sharon is a popular radio and TV guest, conference speaker, and columnist. She consults throughout the U.S., as well as in Asia, Europe, and the U.K. Sharon's website is

Liz Alexander, PhD, is the multiple award-winning author of 14 books, and co-founder of boutique consulting firm Leading Thought. She directs her gifts and passion to helping aspiring thought leaders harness strategically valuable, actionable insights to grow their businesses and boost revenue. Liz also acts as book strategist and consulting co-author to business leaders, entrepreneurs, and consultants worldwide.

In this Book

  • Foreword
  • Introduction
  • A Question of Culture
  • Exploring Country Cultures
  • United States of America
  • Overview of Concepts and Terms
  • China
  • Hong Kong
  • India
  • Japan
  • Malaysia
  • Myanmar
  • The Philippines
  • Singapore
  • South Korea
  • Taiwan
  • Summary
  • Bibliography