Advanced Marketing Management: Principles, Skills and Tools

  • 5h 27m
  • Jillian Ney, Neda Jovanovic Dimitriadis, Nikolaos Dimitriadis
  • Kogan Page
  • 2019
Using contemporary examples, business case studies and supporting pedagogy, this book will provide a critical exploration into the more advanced aspects of marketing management and will be the go-to guide for those wanting to succeed as modern marketers.

YOU MIGHT ALSO LIKE

Book Digital Marketing Strategy: An Integrated Approach to Online Marketing, Third Edition
Book Innovative B2B Marketing: New Models, Processes and Theory, 2nd Edition
Book Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization