Advanced Marketing Management: Principles, Skills and Tools
- 5h 27m
- Jillian Ney, Neda Jovanovic Dimitriadis, Nikolaos Dimitriadis
- Kogan Page
Using contemporary examples, business case studies and supporting pedagogy, this book will provide a critical exploration into the more advanced aspects of marketing management and will be the go-to guide for those wanting to succeed as modern marketers.