Aligning Technology with Business for Digital Transformation: Plugging In IT to Light up your Business

  • 2h 52m
  • Ashish Pachory
  • Business Expert Press
  • 2020

This book focuses on developing alignment as the foundation for a successful digital enterprise.

Over the last decade, digital technology has made deep inroads into every walk of life, but perhaps nowhere more than in the world of business. Technology now plays an enhanced role in driving business success, creating an entirely new paradigm in which business and technology are inseparable. Enterprises must ride the digital wave without losing their grip on the business basics to stay afloat. In this environment, business outcome is heavily dependent on the close alignment between business and technology.

Aligning Technology with Business for Digital Transformation is a guide to discovering the power of business–technology alignment. Gleaned from decades of experience with global corporations that have shaped the current business–technology landscape, it covers an indispensable organizational requirement in a simple and relatable way.

The book focuses on developing alignment as the foundation for a successful digital enterprise. Interlaced with real-life examples and anecdotes, it should help not only organizations in unlocking their true potential but also individuals in building the skills and aptitude necessary for succeeding in the digital world.

About the Author

Ashish Pachory is an independent ICT consultant and leadership guide. His work is centered on helping enterprises harness the power of business-technology alignment to drive their transformation to digital enterprises. Ashish's professional experience spans leadership roles with renowned global technology companies, including CIO of a large telecom operator in India. He has been recognized as one of the most influential technology leaders in India, and the top 25 global business CIOs, among his many industry honors for leadership and innovation. As a speaker and panelist at industry forums he has contributed several thought-provoking articles and interviews in various technical and general publications, including the Economic Times, The Business Standard, Information Week, Voice and Data, and He lives in Gurgaon, India. Ashish invites you to connect on LinkedIn or Twitter (@apachory) to share views and ideas and visit for blogs and more.

In this Book

  • The Way Things Were…
  • Business-IT Alignment: Platitude or Survival?
  • The Way Things Are …
  • The Digital Economy and what BITA has to do with it
  • BITA: An Outside-In View
  • What's Your BITA Level?
  • Setting the Stage for the Digital Enterprise
  • The Making of the Digital Enterprise