Bayesian Statistics and Marketing

  • 6h 25m
  • Greg M. Allenby, Peter E. Rossi, Robert McCulloch
  • John Wiley & Sons (UK)
  • 2005
Detailing the advantages of the Bayesian approach and nature of the computational revolution, this unique book provides a platform for researchers in marketing to analyze data with state-of-the-art methods and develop new models of consumer behavior.