Bayesian Statistics and Marketing
- 6h 25m
- Greg M. Allenby, Peter E. Rossi, Robert McCulloch
- John Wiley & Sons (UK)
- 2005
Detailing the advantages of the Bayesian approach and nature of the computational revolution, this unique book provides a platform for researchers in marketing to analyze data with state-of-the-art methods and develop new models of consumer behavior.
