Behavioral Economics: A History
- 4h 55m
- Floris Heukelom
- Cambridge University Press
Taking readers from von Neumann and Morgenstern's axioms of rational behavior, through the incorporation of rational decision theory in psychology in the 1950s-1970s, and to the creation and rise of behavioral economics in the 1980s and 1990s at the Sloan and Russell Sage Foundations, this book presents a chronological history of behavioral economics.