Blogging All-in-One For Dummies, 2nd Edition
- 10h 24m
- Susan Gunelius
- John Wiley & Sons (US)
- 2012
A complete update to the ultimate reference guide on blogging basics!
The increase in the number of blogs is seemingly endless and continues to grow at a phenomenal rate, thanks in part to the rise of smartphones, tablets, and blogging applications. With this kind of popularity, how can a blogger stand out from the rest of the masses? This all-in-one guide is packed with detailed information and advice that helps you create and solidify your place in the blogosphere. You’ll learn how to get started, use blogging tools, collaborate with other bloggers, become a part of mobile blogging, and much more.
- Covers getting started, working with blogging software, other tools, blog marketing, microblogging (including Twitter), making money with your blog, and corporate and niche blogging
- Helps new bloggers become active and productive members of the blogging community
- Provides vital information for both hobby bloggers and those who want to build a career around blogging
Blogging All-in-One For Dummies, 2nd Edition cuts through the clutter and offers you a fun and friendly reference guide to starting and maintaining a successful blog.
About the Author
Susan Gunelius is a 20-year marketing veteran and President and CEO of KeySplash Creative, Inc. (www.keysplashcreative.com), a marketing communications company. She writes about marketing, branding, and social media for Forbes and entrepreneur.com, is featured on CNBC and BusinessWeek.com, and owns the award-winning blog WomenOnBusiness.com.
In this Book
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Joining the Blogosphere
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Preparing to Start and Write a Blog
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Blogging Basics
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Blogging Rules and Ethics
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Understanding Niche Blogging
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Benefiting from a Niche Blog Approach
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Choosing Your Niche
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Writing for Your Niche
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Starting a Business Blog
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Developing a Business Blog Marketing Plan
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Choosing Business Bloggers
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Writing a Business Blog
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Keeping Yourself and Your Company Out of Trouble
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Choosing a Blogging Application
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Finding the Right Blogging Application
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Taking a Look at WordPress
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Using Google Blogger
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Understanding TypePad
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Blogging with Tumblr
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Search Engine Optimization
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Measuring Blog Performance
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Editing and Finding Images
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Understanding RSS, Blog Feeds, Subscriptions, and Syndication
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Blogging on the Go
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Creating a Podcast
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Creating a Vlog
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Secrets to Blogging Success
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Building Community
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Social Networking
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Social Bookmarking
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Inviting or Being a Guest Blogger
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Hosting Blog Contests
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Blog Advertising 101
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Publishing Contextual Ads
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Using Text Link Ads
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Placing Impression Ads
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Making Money with Affiliate Advertising
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Publishing Sponsored Reviews and Paid Posts
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Merchandising for Profit
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Displaying Ads in Your Blog's Feed
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Selling Ad Space Directly
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Benefiting from Indirect Monetization Opportunities
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Getting the Short Story with Microblogging
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Getting Started with Twitter
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Getting More Out of Twitter
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Using Third-Party Twitter Applications
