Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

  • 4m
  • Renée Mauborgne, W. Chan Kim
  • Skillsoft
  • 2017
Blue Ocean Strategy methodically explains how to formulate and execute the strategies you need to get your organization into an open market space and escape the pressure of intense competition. In this Review, we discuss the salient points of the book based on our interpretation of its contents.