Business Analytics for Managers: Taking Business Intelligence Beyond Reporting
- 4h 2m
- Gert H.N. Laursen, Jesper Thorlund
- John Wiley & Sons (US)
- 2010
World-class guidance for delivering the right decision support to the right people at the right time
A vital blueprint for organizations that want to thrive in the competitive fray, Business Analytics for Managers presents a sustainable business analytics (BA) model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances.
- Proven guidance on developing an information strategy
- Tips for supporting your company's ability to innovate in the future by using analytics
- An understanding of BA as a holistic information discipline with links to your business's strategy
- Practical insights for planning and implementing BA
- Why BA is the next stepping-stone for companies in the information age today
- Discussion on BA's ever-increasing role
Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.
About the Authors
GERT H.N. LAURSEN is head of customer intelligence at Maersk Line, the largest containerized shipping company in the world. He focuses on helping product-oriented organizations become more customer-centered through the use of various data sources, including data warehousing, questionnaires, and one-to-one interviews with customers, first-line staff, sales organizations, and other subject matter experts.
JESPER THORLUND is a business intelligence consultant and frequent speaker on business intelligence, business analytics, and microeconomics throughout Europe.
In this Book
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The Business Analytics Model
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Business Analytics at the Strategic Level
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Development and Deployment of Information at the Functional Level
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Business Analytics at the Analytical Level
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Business Analytics at the Data Warehouse Level
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The Company's Collection of Source Data
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Structuring of a Business Intelligence Competency Center
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Assessment and Prioritization of BA Projects
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Business Analytics in the Future
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