Business Intelligence For Dummies

  • 6h 35m
  • Swain Scheps
  • John Wiley & Sons (US)
  • 2008

Understand the principles and practical elements of BI

Choose the right technology and implement a successful BI environment

You're intelligent, right? So you've already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business. This book makes BI understandable! You'll see how the applications and technologies work together to access, analyze, and present data you can use to make better decisions about your products, customers, competitors, and more.

Discover how to:

  • Determine what your business needs
  • Compare different approaches to BI
  • Build a solid BI architecture and roadmap
  • Design, develop, and deploy your BI plan
  • Relate BI to data warehousing, ERP, CRM, and e-commerce

About the Author

Swain Scheps is Manager of Business Analysis at Brierley + Partners, Inc. and a technology veteran making his first foray into the world of book authoring. He wrote the masterpiece resting in your hands with a great deal of input and inspiration from BI guru and fellow For Dummies author Alan R. Simon.

In the late 1990's Swain, along with most people reading this book, had his dot]com boom]to]bust experience with a company called . . . well, that's not really important now is it. (Anyone interested in buying some slightly underwater stock options should contact the publisher immediately.) After that there were consulting stints at Compaq, Hewlett]Packard, and Best Crossmark developing sales support applications and reporting tools. As of this writing, Swain basks under the fluorescent lights of Brierley, a technology company whose specialty is building customer relationship and loyalty management systems for retailers. The author has had the opportunity to learn from the very best as Brierley also provides unparalleled business intelligence and analytics services for its clients.

He writes about more than just technology; his work has appeared in Fodor's travel guide books, military history magazines, and even another For Dummies book.

In this Book

  • Cheat Sheet
  • Introduction
  • Understanding Business Intelligence
  • Fitting BI with Other Technology Disciplines
  • Meeting the BI Challenge
  • Basic Reporting and Querying
  • OLAP: Online Analytical Processing
  • Dashboards and Briefing Books
  • Advanced/Emerging BI Technologies
  • The BI Big Picture
  • Human Factors in BI Implementations
  • Taking a Closer Look at BI Strategy
  • Building a Solid BI Architecture and Roadmap
  • Building the BI Project Plan
  • Collecting User Requirements
  • BI Design and Development
  • The Day After: Maintenance and Enhancement
  • BI Target Databases: Data Warehouses, Marts, and Stores
  • BI Products and Vendors
  • Ten Keys to BI Success
  • Ten BI Risks (and How to Overcome Them)
  • Ten Keys to Gathering Good BI Requirements
  • Ten Secrets to a Successful BI Deployment
  • Ten Secrets to a Healthy BI Environment
  • Ten Signs That Your BI Environment Is at Risk