Business Intelligence: Making Decisions through Data Analytics
- 1h 57m
- Jerzy Surma
- Business Expert Press
- 2011
This book is about using business intelligence as a management information system for supporting managerial decision making. It concentrates primarily on practical business issues and demonstrates how to apply data warehousing and data analytics to support business decision making. Additionally. it progresses through a logical sequence, starting with data model infrastructure, then data preparation, followed by data analysis, integration, knowledge discovery, and finally the actual use of discovered knowledge. All examples are based on the most recent achievements in business intelligence. Finally this book outlines an overview of a methodology that takes into account the complexity of developing applications in an integrated business intelligence environment. This book is written for managers, business consultants, and undergraduate and postgraduates students in business administration.
In this Book
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Business Intelligence — Making Decisions through Data Analytics
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Introduction
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An Introduction to Business Intelligence
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The Data Warehouse
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The Basics of Business Analysis
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Advanced Business Analysis
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Customer Intelligence
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Business Intelligence and Value-Based Management
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Conclusion
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Notes
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References
