Business Research Methods

  • 18h 33m
  • Alan Bryman, Emma Bell
  • Oxford University Press (UK)
  • 2003

Business Research Methods is an exciting new text which provides a comprehensive introduction to area of business research methods. This book is an adaptation of the highly successful Social Research Methods by Alan Bryman. The book gives students an assessment of the contexts within which different methods may be used and how they should be implemented. It covers both quantitative and qualitative research and assesses the significance of this very distinction. In addition to giving a thorough introduction to the practice of business research, the book relates issues of research method to wider issues within the business and management field, such as the links between theoretical traditions and the research approach. In an accessible and student friendly manner, the book shows students how to go about doing their own research projects and how to write up their research. The book contains up-to-date empirical research examples so providing a text, which carefully mixes theoretical issues with practical applications. The book has a colorful and easy to navigate text design and contains a number of student learning features, including case study material, reader's guides, student exercises, vignettes and end of chapter questions.

In this Book

  • Business Research Strategies
  • Research Designs
  • The Nature of Quantitative Research
  • Sampling
  • Structured Interviewing
  • Self-Completion Questionnaires
  • Asking Questions
  • Structured Observation
  • Content Analysis
  • Secondary Analysis and Official Statistics
  • Quantitative Data Analysis
  • Using SPSS for Windows
  • The Nature of Qualitative Research
  • Ethnography and Participant Observation
  • Interviewing in Qualitative Research
  • Focus Groups
  • Language in Qualitative Research
  • Documents as Sources of Data
  • Qualitative Data Analysis
  • Computer-Assisted Qualitative Data Analysis: Using NVivo
  • Breaking Down the Quantitative/Qualitative Divide
  • Combining Quantitative and Qualitative Research
  • Using the Internet as Object and Method of Data Collection
  • Writing Up Business Research
  • Ethics in Business Research
  • Doing a Research Project