Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

  • 3h 10m
  • Adele Revella
  • John Wiley & Sons (US)
  • 2015
Providing step-by-step guidance toward implementing the buyer persona approach, based on the advice of an internationally-respected expert, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes.