Candidate Experience: How to Improve Talent Acquisition to Drive Business Performance

  • 4h 17m
  • Adela Schoolderman, Kevin W. Grossman
  • Kogan Page
  • 2022

Written for HR professionals and all those responsible for talent acquisition, this evidence-based guide explains what candidate experience is, why it matters and how it impacts the bottom line.

Candidate Experience discusses why talent acquisition is more than just recruitment and provides expert guidance on all the key phases of the experience: attraction, application, interviewing, offer and onboarding. There is clear explanation of how to use data, metrics and KPIs to track and measure candidate experience as well as essential coverage of how to excel at recruitment in a post-Covid world from remote interviewing to surge hiring and identifying the new skills a company needs to thrive. This book takes a strategic approach to candidate experience and offers advice on how to deal with business resistance whether this is due to cost, time, regulation or perceived value.

Supported by insights from more than 10 years of research in the area from over 1,200 companies and over 1.25 million candidates, practical tools such as a business impact calculator and case studies from organizations including AT&T, Walgreens and Deluxe, this is essential reading for all those responsible for acquiring and engaging the talent the business needs to succeed.

About the Author

Kevin W. Grossman is the President of Talent Board, a research organization which provides industry benchmarks to show the business impact of effective candidate experience. Based in Santa Cruz, California, he has more than 22 years' experience in human capital and talent acquisition strategy and is responsible for the Candidate Experience Awards worldwide.

Adela Schoolderman was the Director of Learning Programs and Advisory Services at Talent Board. Based in Seattle, Washington, she has 14 years' experience in talent acquisition, specializing in management consulting and technology recruiting within the financial services, life sciences, healthcare, retail and hospitality industries.

In this Book

  • Foreword
  • What is Candidate Experience?
  • Why is the Candidate Experience Journey So Important?
  • The Business Impact of Candidate Experience
  • Improving the Attraction Phase—Employer Branding, Recruitment Marketing and Sourcing
  • Improving the Application Phase
  • Improving Screening and Interviewing
  • How to Reject Candidates with Empathy
  • Get Hiring Manager Support—Building Strong Relationships from the Beginning
  • Improving the Hire Phase—Offer and Onboarding
  • Overcoming Resistance to Improving Candidate Experience
  • Getting Leadership Buy-in to Improve Candidate Experience—The Nods Have It – Or Do They?
  • Diversity, Equity and Inclusion Candidate Experience Considerations
  • Recruiting Technology Candidate Experience Considerations
  • Working with Recruiting Agencies and Improving Candidate Experience
  • The Future of the Candidate Experience