Charisma: Seven Keys to Developing the Magnetism that Leads to Success

Put simply, charisma is what makes people like you--even when they don't know you. It's that special magic that gives the super-successful the ability to influence and persuade others. Do you have to be born with it? Definitely not, says Tony Alessandra, Ph.D., one of the most respected leadership motivators today. Whether you're a CEO or a clerk, an engineer or an entrepreneur, a store manager or a member of the PTA, charisma is something that can be learned, and learned fast.

Using self-quizzes and examples of charisma in action, Alessandra demystifies the concept of charisma, defines its seven key components, and offers a step-by-step program in "charisma basics" that shows you how to:

• Make first impressions powerful and positive
• Master the art of public speaking
• Develop the six essential skills of dynamic listening
• Jump-start your persuasive powers using four simple steps
• Harness the vital resources of time and space
• Motivate others by recognizing and adapting to the four core personality types
• Create and communicate your vision, your ideas, your products.

About the Author

Dr. Tony Alessandra helps companies build customers, relationships, and the bottom line. Companies learn how to achieve market dominance through specific strategies designed to out market, outsell, and out service the competition.

Dr. Alessandra has a street-wise, college-smart perspective on business, having fought his way out of NYC to eventually realize success as a graduate professor of marketing, an entrepreneur, a business author, and a keynote speaker. He earned his MBA from the University of Connecticut and his PhD in marketing from Georgia State University.

Dr. Alessandra is president of Online Assessments, a company that offers online assessments and tests; co-founder of MentorU.com, an online e-Learning company; and Chairman of the Board of BrainX, a company that offers online digital accelerated learning programs.

Dr. Alessandra is a widely published author with 14 books translated into 17 foreign languages, including Charisma (Warner Books, 1998); The Platinum Rule (Warner Books, 1996); Collaborative Selling (John Wiley & Sons, 1993); and Communicating at Work (Fireside/Simon & Schuster, 1993). He is featured in over 50 audio/video programs and films, including Relationship Strategies (American Media); The Dynamics of Effective Listening (Nightingale-Conant); and Non-Manipulative Selling (Walt Disney). He is also the originator of the internationally-recognized behavioral style assessment tool The Platinum Rule.

Recognized by Meetings & Conventions Magazine as "one of America's most electrifying speakers," Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985. He is also a member of the Speakers Roundtable, a group of 20 of the world's top professional speakers. Tony's polished style, powerful message, and proven ability as a consummate business strategist consistently earns rave reviews.