Choose Your Customer: How to Compete Against the Digital Giants and Thrive

  • 4h 24m
  • John S. Wass, Jonathan L. S. Byrnes
  • McGraw-Hill
  • 2021
Two top specialists in profitable growth and innovative customer-supplier relationships show companies of all sizes how to compete with the tech giants—by choosing and providing peerless value to the right customers for long-term success.