Communication Essentials: The Tools You Need to Master Every Type of Professional Interaction

  • 3h 51m
  • Trey Guinn
  • McGraw-Hill
  • 2022

A first in the new Business Essentials Series, this book is packed with must-know tools and strategies for the most important business (and life) skill of all—communication

No matter how great your knowledge, expertise or experience, poor communication skills undermine your ability to get your message across, achieve your objectives, and build crucial relationships. To advance your career—and succeed in other aspects of life, as well—building theses skills is essential.

In Communication Essentials, expert Trey Guinn takes you step-by-step through the process of improvement, from understanding the importance of message clarity to specific, goal-based strategies to develop and maximize your skills.

In Part I: The Essentials, he covers the fundamentals, from why and how we communicate and what effective communication looks like to how it can all go wrong. In Part II: The Essentials Applied, he provides practical advice on identifying goals, owning your message, and anticipating how your audience will perceive you, the messenger. Finally, in Part III: Beyond the Essentials, you'll find practical tips to help you communicate your way into a job, improve your digital communication, work through difficult conversations, and much more.

Packed with insights, anecdotes, exercises, and Essential Takeaways to wrap up each chapter, Communication Essentials ensures you'll walk away feeling fully equipped and prepared to put your skills into action right away.

About the Author

Trey Guinn, Ph.D., is an active speaker and executive coach, consulting for professionals locally and around the globe. With more than 100 unique client meetings monthly, he has worked with companies including Apple, AT&T, Bain & Company Deloitte, Google, Salesforce and McKinsey. A longtime business communication specialist with the McCombs School of Business at the University of Texas at Austin, Guinn is also a tenured professor and Director of the Communication Arts Department at the University of the Incarnate Word in San Antonio, Texas, and author of numerous academic articles and book chapters.

In this Book

  • Preface
  • Be a Communication Student for Life
  • Know Why and How We Communicate
  • Discover the “I” in Communicate
  • Understand That the Message Sent Is Not Always the Message Received
  • Commit to Being Effective
  • Communication Self-Assessment
  • Your Communication Starting Point: Be Willing
  • Identify Your GOAL
  • Know Your AUDIENCE
  • Own Your MESSAGE
  • Anticipate How Your Audience Will Perceive You, the MESSENGER
  • Choose the Best MEDIUM for Your Message
  • Communicate Your Way into a Job
  • Communicate on the Job and up the Ladder
  • Improve Your Digital Communication
  • Communicate to Make and Maintain Social Relationships
  • Communicate Through Conflict and Difficult Conversations
  • Continue Learning to Keep Improving
  • Notes
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