Company Culture For Dummies

  • 7h 26m
  • Mike Ganino
  • John Wiley & Sons (US)
  • 2018

Make a difference with company culture

Organizations around the world are looking for the “secret sauce” to create strong company cultures—and this book lets you in on what you can do to share the same culture that drives places like Google, Southwest, and Wegman’s to succeed.

Inside, expert author on corporate culture Mike Ganino distills company culture down to the four core elements that you need to consider when making any business decision. Packed with real-world examples and practical approaches to help you build a culture that drives performance, increases bottom line results, and creates brands that people talk about and remember, this is the book you’ll want to keep close by as you create your own unique culture.

  • Implement and manage cultural change effectively
  • Apply key principles to achieve organizational goals
  • See how new technologies influence organizations
  • Retain employees and attract new talent

With this helpful guide, you’ll boost your company’s culture in no time!

About the Author

Mike Ganino is a culture + storytelling expert who helps executives, teams, and thought leaders communicate, connect, and engage. He is the author of Company Culture for Dummies and has been named a top 30 Culture Speaker by Global Guru. His unique experience as a hospitality and tech industry executive combined with his years as an improv actor help his clients and audience craft the kinds of stories that drive their culture, boost results, and increase sales.

Mike's work as a professional speaker, communications coach, Emcee, and trainer has helped create memorable performances and events for companies like Snagajob, PeopleMatter, Uber, US Foods, American Marketing Association, and more. He is faculty member at Heroic Public Speaking where he works with authors, experts, and professional speakers to improve their storytelling skills. Mike's the Head Performance Coach for TEDx Cambridge.

In this Book

  • Understanding Company Culture
  • Reaping the Benefits of a Healthy Culture
  • Benchmarking Company Culture
  • Managing Yourself
  • Honing your Leadership Skills
  • Maximizing your Impact with Mission and Vision
  • Setting your House Rules: Values and Behaviors at Work
  • Leveraging your Culture for Inbound Recruiting
  • Hiring to Boost Culture
  • Onboarding New Hires
  • Better Training to Improve Culture
  • Improving Communications
  • Improvising your Way to a Better Culture
  • Creating a Feedback-Rich Culture
  • Creating a Culture Pocket in the Org Chart
  • Producing an Inclusive and Diverse Place to Work
  • Reviewing the Performance Review
  • Perfecting the One-on-One for Culture Connections
  • Setting Clear Objectives to Boost a Productive Culture
  • Using Recognition to Reinforce Company Culture
  • Ten Free Ways to Boost your Culture
  • Ten Ways that Job Applicants Can Read Company Culture