Creative Memories: The 10 Timeless Principles Behind the Company that Pioneered the Scrapbooking Industry

  • 3h 38m
  • Cheryl Lightle, Heidi L. Everett
  • McGraw-Hill
  • 2017

Business lessons from the leader in the multibilliondollar scrapbook industry

It's a classic American success story: Cheryl Lightle, once an unemployed single mom, goes on to become the cofounder of one of the most successful direct selling companies in the United States. Creative Memories reveals the 10 guiding principles she used to create her scrapbooking empire, teaching readers how to use these principles to achieve success in their own lives. Through Lightle's inspirational story, combined with her proven business strategies and leadership lessons, this motivational book gives readers the tools they need to:

  • Maintain continual business and personal growth
  • Preserve integrity and credibility
  • Communicate clearly and concisely
  • Define their own leadership style and direction
  • Protect their relationships with their customers

About the Authors

Cheryl Lightle is cofounder of Creative Memories, a $500 million direct-selling business specializing in scrapbooking and memory preservation. The company has more than 90,000 consultants in eleven countries, has been featured in numerous television, radio, and print media, and was voted the top consumer choice for albums, supplies and career opportunity five years in a row..

Heidi L. Everett oversees company communication and serves as company historian for Creative Memories.

In this Book

  • It All Started with Three Little Words
  • It's A People Business
  • Putting Principles on Paper
  • Operate from Least to Most
  • Embrace the Abundance Mentality
  • Keep the Promise
  • Make It Easy
  • Communicate Clearly and Concisely
  • Protect the Relationship
  • Respect Personal Choices
  • Go for the Good of the Whole
  • Don't Knee Jerk
  • Ensure Sustainability
  • Inspiring Hope for the Future