Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival

  • 3h 50m
  • Peter F. Anthonissen (ed)
  • Kogan Page
  • 2008

No company or organization is immune to crisis. A crisis, however, does not necessarily have to turn into a PR disaster. Crisis Communications provides readers with advice on how to limit damage by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently via a successful public relations strategy.

Crisis Communications is a thorough guide to help prepare an organization for unexpected calamities. It provides information on accountability, planning, building corporate image, natural disasters, accidents, financial crises, legal issues, corporate re-organization, food crises, negative press, media training and risk managers.

About the Editor

Peter Frans Anthonissen is an expert in the field of reputation management and crisis communication. He founded the communications consulting firm Anthonissen & Associates in 1987 and his clients have included Renault, Coco-Cola, Procter & Gamble and the Belgian and Flemish governments, as well as many other leading organizations. He is a visiting professor at Vlerick Leuven Gent Management School and Universiteit Antewerpen Management School.

In this Book

  • Crisis Communication—Practical PR Strategies for Reputation Management and Company Survival
  • Foreword
  • Introduction
  • No Thrillers, But Hard Reality—Crisis In All Its Forms
  • Proactive Crisis Communication Planning—Plans Are Useless, But Planning Is Indispensable…
  • Image As A Part Of Corporate Strategy—Building Reputation For Long-Term Benefit
  • Calamities—Accidents Happen – But Dealing With The Results Needs Planning
  • The New Dynamics Of Financial Crisis—How Public Companies Should Prepare For The Worst
  • Fraud—A Challenge For PR Crisis Management
  • Reorganization And Restructuring—Selling Or Closing A Business – Protecting Reputation Across National Boundaries
  • A Multitude Of Challenges For The International Food Sector—Why All Food Companies Should Adopt Proactive Planning And Communication Strategies To Deal With Crises
  • Negative Press And How To Deal With It—No Ostriches Need Apply
  • There Is No Substitute For Media Training—‘No Comment’ Just Won’t Cut It Any More
  • How Senior Management Can Make The Crisis Worse—Crisis Plans Are Likely To Fail Without The Full Participation Of The Board
  • Judgement Days—How A Company Handles A Legal Dispute Can Salvage Or Spoil Its Reputation
  • Environmental Crisis Communications—Learning From The Lessons Of The Past To Maintain Corporate And Brand Value
  • Crisis Communication And The Net—Is It Just About Responding Faster… Or Do We Need To Learn A New Game?
  • Organizational Barriers To Crisis And Public Affairs Management—If We Know What To Do, Why Do We Keep Getting It Wrong?
  • Risk Managers—New Leaders In Crisis Communication?
  • Crisis Communication Checklists
  • Factual Information Document
  • Message Development Document
  • Crisis Preparation Document
  • Special Considerations For Dealing With Reporters In A Crisis
  • Bibliography
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