Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers, Revised Edition
- 4h 8m
- Geoffrey A. Moore, Regis McKenna
- HarperCollins
- 1991
The bestselling guide that created a new game plan for marketing in high-tech industries, Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition -- which provides new insights into the realities of high-tech marketing, with special emphasis on the Internet -- is essential reading for anyone with a stake in the world's most exciting marketplace.
About the Author
Formerly a partner with Regis McKenna Inc., Geoffrey A. Moore is now president of his own firm, Geoffrey Moore Consulting, and founder of The Chasm Group. He has consulted with over 30 high tech corporations, including Hewlett-Packard, Apple, AT&T, Oracle, IBM, and Samsung. Moore is also the author of Inside the Tornado ) which details market dynamics of hypergrowth, and explains how to pool resources, gain supporters during pre-tornado phase, then how to unleash them once the tornado hits. He holds a degree in literature from Stanford University and the University of Washington. Moore is a frequent speaker at industry conferences and trade shows and also lectures at business schools, where Crossing the Chasm is often a required textbook.
In this Book
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Crossing the Chasm—Marketing and Selling High-Tech Products to Mainstream Customers, Revised Edition
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Preface to the Revised Edition
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Foreword
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Introduction: If Bill Gates Can Be a Billionaire
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High-Tech Marketing Illusion
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High-Tech Marketing Enlightenment
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The D-Day Analogy
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Target the Point of Attack
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Assemble the Invasion Force
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Define the Battle
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Launch the Invasion
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Conclusion: Getting Beyond the Chasm
