Customer Innovation: Delivering a Customer-Led Strategy for Sustainable Growth, Second Edition

  • 4h 49m
  • Koen Tackx, Marion Debruyne
  • Kogan Page
  • 2019
With a spectacular range of case studies, including Disney, LEGO and Johnson & Johnson, all delivered with active takeaways, this is the ultimate resource for any leader, business or marketing strategist, ready to pave the way in a new era of customer led strategy.

YOU MIGHT ALSO LIKE

BOOK The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers
BOOK Courageous Cultures: How to Build Teams of Microinnovators, Problem Solvers, and Customer Advocates
BOOK Influencers and Revolutionaries: How Innovative Trailblazers, Trends and Catalysts are Transforming Business