Customer Innovation: Delivering a Customer-Led Strategy for Sustainable Growth, Second Edition

  • 4h 49m
  • Koen Tackx, Marion Debruyne
  • Kogan Page
  • 2019
With a spectacular range of case studies, including Disney, LEGO and Johnson & Johnson, all delivered with active takeaways, this is the ultimate resource for any leader, business or marketing strategist, ready to pave the way in a new era of customer led strategy.