Data Crush: How the Information Tidal Wave is Driving New Business Opportunities
- 3h 57m
- Christopher Surdak
- AMACOM
- 2014
The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with mobile technology like smartphones, customers are online almost every second of every day. The companies that succeed going forward will be those that learn to leverage this torrent of information-without being drowned by it. Balancing examples from giants like Amazon, Home Depot, and Ford with newer players like Rovio, Groupon, and scores of niche-market winners, Data Crush examines the forces behind the explosive growth in data and reveals how the most innovative companies are responding to this challenge. The book clarifies the key drivers: the proliferation of "big data" generated by a never-ending range of online activities (and the mobility that enables much of it); the seemingly infinite array of digital commerce and entertainment pathways; and the rising growth of Cloud computing. These and other factors combine to create an overwhelming universe of valuable information - all constantly updated in real time with billions of mouse clicks each day. It's daunting, but with this onslaught of information comes tremendous opportunity - and Data Crush will help you make sense of it all.
About the Author
Christopher Surdak is an industry expert in collaboration, social media, information security, regulatory compliance, and Big Data with over 20 years of professional experience. He is a Technology Evangelist for Hewlett Packard, focusing on Information Governance. Christopher lives in Redlands, California.
In this Book
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Data Crush—How the Information Tidal Wave is Driving New Business Opportunities
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Foreword
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Introduction
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Mobility: Smartphones, Tablets, and the “Internet of Things”
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Virtual Living: The Rise and Growing Dominance of Social Media
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Digital Commerce: Infinite Options for Buying Goods and Services Online
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Online Entertainment: Millions of Channels, Billions of Actors
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Cloud Computing: The Death of Dedicated Infrastructure
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“Big Data”: Learning from the Flood
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Contextification: Responding to the Market of One
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Socialfication: The Intimacy Imperative
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Quantafication: The Building Blocks of Business
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Appification: Instant Customer Gratification
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Cloudification: Everything as a Service
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Thingification: Objects as Participants
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Polarize: Know Thyself
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Accelerate: Your Only Business Imperative
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Data Enable: Leveraging Your Most Valuable Asset
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Quantification: Big Data, Bigger Results
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Gamify: Getting What You Pay for
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Crowdsource: Putting Your Audience to Work
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Summary—A Few Days in Life, Circa 2020
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Notes
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