Data Mining for Business Intelligence: Concepts, Techniques, and Applications in Microsoft Office Excel with XLMiner, Second Edition

  • 6h 47m
  • Galit Shmueli, Nitin R. Patel, Peter C. Bruce
  • John Wiley & Sons (US)
  • 2010
Including an abundant amount of exercises and examples, this hands-on guide uses real data and actual cases to illustrate the applicability of data mining (DM) intelligence in the development of successful business models.