Data Mining for Dummies
- 5h 29m
- Meta S. Brown
- John Wiley & Sons (US)
- 2014
Delve into your data for the key to success
Data mining is quickly becoming integral to creating value and business momentum. The ability to detect unseen patterns hidden in the numbers exhaustively generated by day-to-day operations allows savvy decision-makers to exploit every tool at their disposal in the pursuit of better business. By creating models and testing whether patterns hold up, it is possible to discover new intelligence that could change your business's entire paradigm for a more successful outcome.
Data Mining for Dummies shows you why it doesn't take a data scientist to gain this advantage, and empowers average business people to start shaping a process relevant to their business's needs. In this book, you'll learn the hows and whys of mining to the depths of your data, and how to make the case for heavier investment into data mining capabilities. The book explains the details of the knowledge discovery process including:
- Model creation, validity testing, and interpretation
- Effective communication of findings
- Available tools, both paid and open-source
- Data selection, transformation, and evaluation
Data Mining for Dummies takes you step-by-step through a real-world data-mining project using open-source tools that allow you to get immediate hands-on experience working with large amounts of data. You'll gain the confidence you need to start making data mining practices a routine part of your successful business. If you're serious about doing everything you can to push your company to the top, Data Mining for Dummies is your ticket to effective data mining.
About the Author
Meta S. Brown helps organizations use practical data analysis to solve everyday business problems. A hands-on data miner who has tackled projects with up to $900 million at stake, she is a recognized expert in cutting-edge business analytics.
In this Book
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Introduction
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Catching the Data-Mining Train
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A Day in Your Life as a Data Miner
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Teaming up to Reach Your Goals
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Learning the Laws of Data Mining
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Embracing the Data-Mining Process
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Planning for Data-Mining Success
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Gearing up with the Right Software
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Digging into Your Data
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Making New Data
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Ferreting Out Public Data Sources
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Buying Data
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Getting Familiar with Your Data
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Dealing in Graphic Detail
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Showing Your Data Who's Boss
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Your Exciting Career in Modeling
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Data Mining Using Classic Statistical Methods
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Mining Data for Clues
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Expanding Your Horizons
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Ten Great Resources for Data Miners
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Ten Useful Kinds of Analysis That Complement Data Mining
