Data Science and Analytics for SMEs: Consulting, Tools, Practical Use Cases
- 3h 13m
- Afolabi Ibukun Tolulope
- Apress
- 2022


This book uses a do-it-yourself approach to analytics and introduces tools that are easily available online and are non-programming based. Data science will allow SMEs to understand their customer loyalty, market segmentation, sales and revenue increase etc. more clearly.