Data Science and Analytics for SMEs: Consulting, Tools, Practical Use Cases

  • 3h 13m
  • Afolabi Ibukun Tolulope
  • Apress
  • 2022
This book uses a do-it-yourself approach to analytics and introduces tools that are easily available online and are non-programming based. Data science will allow SMEs to understand their customer loyalty, market segmentation, sales and revenue increase etc. more clearly.