Designing the Customer-Centric Organization: A Guide to Strategy, Structure, and Process

  • 2h 47m
  • Jay Galbraith
  • John Wiley & Sons (US)
  • 2005
Filled with illustrative case studies from successful organizations such as IBM and Citibank, this important book offers today's business leaders a model that clearly shows how to implement an infrastructure organized around the demands of the customer.