Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Guidelines, Second Edition

  • 4h
  • Jeff Johnson
  • Elsevier Science and Technology Books, Inc.
  • 2014

In this completely updated and revised edition of Designing with the Mind in Mind, Jeff Johnson provides you with just enough background in perceptual and cognitive psychology that user interface (UI) design guidelines make intuitive sense rather than being just a list or rules to follow.

Early UI practitioners were trained in cognitive psychology, and developed UI design rules based on it. But as the field has evolved since the first edition of this book, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them.

In this new edition, you'll find new chapters on human choice and decision making, hand-eye coordination and attention, as well as new examples, figures, and explanations throughout.

  • Provides an essential source for user interface design rules and how, when, and why to apply them
  • Arms designers with the science behind each design rule, allowing them to make informed decisions in projects, and to explain those decisions to others
  • Equips readers with the knowledge to make educated tradeoffs between competing rules, project deadlines, and budget pressures
  • Completely updated and revised, including additional coverage on human choice and decision making, hand-eye coordination and attention, and new mobile and touch-screen examples throughout

About the Author

Jeff Johnson is President and Principal Consultant at UI Wizards, Inc., a product usability consulting firm that offers UI design, usability reviews, usability testing, and training. He has worked in the field of Human-Computer Interaction since 1978. After earning B.A. and Ph.D. degrees from Yale and Stanford Universities, he worked as a user-interface designer and implementer, engineer manager, usability tester, and researcher at Cromemco, Xerox, US West, Hewlett-Packard Labs, and Sun Microsystems. At Xerox he worked on successors to Xerox's famed Star workstation. At Sun he worked for the "skunkworks" that produced Java. Jeff has taught at Stanford University and Mills College. In 2006, he was an Erskine Teaching Fellow at the University of Canterbury in Christchurch New Zealand. He has published numerous articles and book chapters on a variety of topics in Human-Computer Interaction and the impact of technology on society. He frequently gives talks and tutorials at conferences and companies on usability and user-interface design. He is the author of GUI Bloopers: Don'ts and Dos for Software Developers and Web Designers (2000), Web Bloopers: 60 Common Design Mistakes and How to Avoid Them (2003), GUI Bloopers 2.0: Common User Interface Design Don'ts and Dos (2007), Designing with the Mind in Mind (2010), and Conceptual Models: Core to Good Design (2011, co-authored with D. Austin Henderson).

In this Book

  • Foreword
  • Introduction
  • Our Perception is Biased
  • Our Vision is Optimized to See Structure
  • We Seek and Use Visual Structure
  • Our Color Vision is Limited
  • Our Peripheral Vision is Poor
  • Reading is Unnatural
  • Our Attention is Limited; Our Memory is Imperfect
  • Limits on Attention Shape Our Thought and Action
  • Recognition is Easy; Recall is Hard
  • Learning from Experience and Performing Learned Actions are Easy; Novel Actions, Problem Solving, and Calculation are Hard
  • Many Factors Affect Learning
  • Human Decision Making is Rarely Rational
  • Our Hand–Eye Coordination Follows Laws
  • We Have Time Requirements
  • Epilogue
  • Bibliography
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