Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement, Second Edition

3h 16m
Daniel Rowles
Kogan Page
2019

Ideal for any marketer or brand strategist looking to enhance their online brand identity, this succinct book delivers a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns.

COURSE Applying Competitive Advantage to Marketing Strategies

AUDIOBOOK Catch of the Decade: How to Launch, Build and Sell a Digital Business

AUDIOBOOK Winfluence: Reframing Influencer Marketing to Reignite Your Brand

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Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement, Second Edition

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