Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement, Second Edition

3h 16m
Daniel Rowles
Kogan Page
2019

Ideal for any marketer or brand strategist looking to enhance their online brand identity, this succinct book delivers a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns.

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Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement, Second Edition

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