Digital Marketplaces Unleashed

  • 18h 35m
  • Claudia Linnhoff-Popien, Michael Zaddach, Ralf Schneider
  • Springer
  • 2018

This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship.

The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry – newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust.

About the Editors

Prof. Dr. Claudia Linnhoff-Popien holds the chair "Mobile and Distributed Systems" at the Ludwig-Maximilians-Universität in Munich. She did postdoctoral research at the Washington University of St. Louis, Missouri, USA before she was appointed to a professorship at the LMU Munich in 1998. She is board member of the Institute for Informatics, member of the research committee "Münchner Kreis" and co-founder of the ALOQA GmbH. The latter had one million registered users when it was sold to Motorola Mobility in 2010 marking one of the biggest exits in the history of start-ups of German universities. Further, she is head of the lead project "Das Mobile Internet der Zukunft" which brings together 8 different companies and 3 chairs and is funded by the state of Bavaria. She is also scientific advisor of the VIRALITY GmbH.

Dr. Ralf Schneider has been Group CIO of the Allianz group since October 2010. As a graduate mathematician with a doctor's degree in computer science he worked in several management functions and gathered diverse experience at the Allianz Group since 1995. For instance, he was leader of the specialist division regarding e-Business and project controlling Germany, leader of the specialist division Information Systems Allianz sales and leader of the department Information Systems as CIO of the Allianz Deutschland AG previous to his current position. On top of that Dr. Ralf Schneider is a passionate sportsman.

Michael Zaddach is Senior Vice President and leader of IT Services at the Flughafen München GmbH which was awarded as Europe's best airport repeatedly - most recently in 2014. His area of responsibility covers system development, system operation, and the whole IT-infrastructure of Munich airport. After completing a university degree in communications engineering he worked at Siemens, AEG and debis Systemhaus in various capacities, for example, in system development, Product-Line-Management, and consulting. At debis Systemhaus he lead a business unit for IT consulting services from 1997 to 2000. As a leader of that unit he conducted several outsourcing projects of debis Systemhaus before he entered the Flughafen Munich GmbH as CIO.

In this Book

  • Foreword
  • Preface—Humans in Digital Marketplaces
  • Preface—Digital Society? The Great Transformation21
  • Preface—New Computing in Digital Marketplaces Unleashed
  • Welcome to the Age of Spontaneous Business Models—Start Shaping or Be Shaped
  • Preface—So Far, So Bad – The Complexity-Fear Dilemma in Cybersecurity and its Lesson for Digitalization at Large
  • Valuation, Recognition, and Signaling in the Digital Public Sphere—The TED Talk Ranking Ecosystem
  • Consumers' Digital Self-Determination—Everything under Control?
  • Digitally Mature? Ready for the Digital Transformation?
  • Blockchain – The Case for Market Adoption of the Distributed Ledger
  • ‘Local’ is an Asset, Response Time is Key—Lessons Learned from the Amiona St. Gallen Local Digital Marketplace
  • How Large Corporations Survive Digitalization
  • Preface—Individualized Digital Learning
  • Corporate Learning in Upheaval
  • Digitalization in Schools – Organization, Collaboration and Communication
  • The Unsung Power of Horizontal Grassroots
  • The COMALAT Approach to Individualized E-Learning in Job-Specific Language Competences
  • Preface—Reprogramming Your Corporate Immune System
  • How Corporations Can Win the Race against Disruptive Startups
  • Smart Contracts – Blockchains in the Wings
  • The Last Step Remains Analogue …
  • Marketplace-Driven, Game-Changing IT Games to Address Complex, Costly Community Problems
  • Industrial Evolution and Disruptive Innovation—Theories, Evidence and Perspectives
  • Preface—Digital Business Outcomes
  • Software Industrialisation – How to Industrialise Knowledge Work?
  • From Digital Retail to Real-Time Retail
  • Privacy Preserving Personalization in Complex Ecosystems
  • Cognitive Computing – The New Paradigm of the Digital World
  • From Tweet to Chatbot – Content Management as a Core Competency for the Digital Evolution
  • The European Network and Information Security Directive – A Cornerstone of the Digital Single Market
  • The Future of Machine Learning and Predictive Analytics
  • How Banks Can Better Serve Their Customers Through Artificial Techniques
  • Preface—Fin- & Insuretech
  • Fintech Hypes, but Wealthy Internet Savvy Investors Prefer to Stay Hybrid
  • The Digital Insurance – Facing Customer Expectation in a Rapidly Changing World
  • FinTech and Blockchain – Keep Bubbling? Or Better Get Real?
  • On the Quest to the Ultimate Digital Money
  • Preface—Smart Traffic Hubs
  • SmartPORT Traffic Hub – The Prospects for an Intermodal Port of the Future
  • An Overview of Technology, Benefits and Impact of Automated and Autonomous Driving on the Automotive Industry
  • Hub Airport 4.0 – How Frankfurt Airport Uses Predictive Analytics to Enhance Customer Experience and Drive Operational Excellence
  • Preface—Beyond the Hood—The Development of Mobility Services in the Mobile Internet
  • Analyzing the Digital Society by Tracking Mobile Customer Devices
  • Improving Urban Transportation—An Open Plat-Form for Digital Mobility Services
  • Safety Belt for Pedestrians
  • The Impact of Indoor Navigation Systems for Public Malls – A Comprehensive Overview –
  • Preface‐Industry 4.0
  • The Challenge of Governing Digital Platform Ecosystems
  • Transformation Not Completed – Identify Additional Business Opportunities by Digital Navigation
  • The Data Science Lab at LMU Munich—Leveraging Knowledge Transfer, Implementing Collaborative Projects, and Promoting Future Data Science Talents
  • Diagnosis as a Service
  • Preface—Intelligent & Autonomous Enterprise
  • Successful Data Science is a Communication Challenge
  • The Future of Currency in the Direct Markets of Tomorrow – Or—A Blueprint for a World without Money
  • Digital Business Outcomes‐Digital Innovation and its Contribution to Corporate Development
  • Don't Lose Control, Stay up to Date—Automated Runtime Quality Engineering
  • Preface—Big Data and Analytics
  • Unlocking the Doors of Frankfurt Airport's Digital Marketplace—How Fraport's Smart Data Lab Manages to Create Value from Data and to Change the Airport's Way of Thinking
  • The Digitization Dilemma of Europe's Non-Profit Organizations—Software as a Service to the Rescue!
  • Consumer Journey Analytics in the Context of Data Privacy and Ethics
  • On the Need of Opening the Big Data Landscape to Everyone—Challenges and New Trends
  • Preface—The “Cloud Way” to Digital Transformation and New Business Models
  • Data Virtualization—A Standardized Front Door to Company-Wide Data Opens the Way for (Digital) Business Success
  • The Cloud Native Stack—Building Cloud Applications as Google Does
  • The Forecast is Cloud – Aspects of Cloud Computing in the Broadcast Industry
  • Data & IT Security, a Challenge for the Cloud Computing Trend
  • Preface—Internet of Things
  • Cloud Technologies – May ‘Fog Computing’ Help out the Traditional Cloud and Pave the Way to 5G Networks
  • A Generic Model for Coordinating the Individual Energy Demand of Electric Vehicles—Optimizing the Coordination Problem between Electric Vehicles and Charging Points with the Implementation of a Genetic Algorithm
  • A Secure and Efficient Communication Tool
  • City as a Service and City On-Demand – New Concepts for Intelligent Urban Development
  • Personal Applications in the Internet of Things Through Visual End-User Programming
  • Preface—Global Meets Local
  • Energy is Essential, but Utilities? Digitalization—What Does it Mean for the Energy Sector?
  • Harnessing the Digital Marketplace in India—Revolutionary Growth, Challenges and Opportunities
  • Digital Revolution, High-Speed Democracy and the Brave New Working World—Learnings from an Austrian Public Online Consultation Process
  • Build it and it Will Disrupt—A National Broadband Platform to Fuel New Zealand's Digital Economy
  • Securing the Opportunities of the Digitized Economy
  • Black Market Value of Patient Data
  • Enabling Cyber Sovereignty—With Knowledge, Not with National Products
  • Smart Authentication, Identification and Digital Signatures as Foundation for the Next Generation of Eco Systems
  • Implications of Vulnerable Internet Infrastructure
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