Disciplined Entrepreneurship: 24 Steps to a Successful Startup
- 3h 53m
- Bill Aulet
- John Wiley & Sons (US)
- 2013
24 Steps to Success!
Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply.
You will learn:
- Why the “F” word – focus – is crucial to a startup’s success
- Common obstacles that entrepreneurs face – and how to overcome them
- How to use innovation to stand out in the crowd – it’s not just about technology
Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.
About the Author
Bill Aulet is the managing director in the Martin Trust Center for MIT Entrepreneurship at MIT and also a senior lecturer at the MIT Sloan School of Management. The center is responsible for entrepreneurship across all five schools at MIT starting with education but also extending well outside the class room with student clubs, conferences, competitions, networking events, awards, hackathons, student trips and most recently accelerators. He teaches at least three different classes per year (introductory to advanced entrepreneurship classes) in addition to his responsibilities of running the center. His work has won numerous awards and most recently, in April 2013, Bill was awarded the Adolf F. Monosson Prize for Entrepreneurial Mentoring at MIT.
In this Book
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Introduction
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Getting Started
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Market Segmentation
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Select a Beachhead Market
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Build an End User Profile
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Calculate the Total Addressable Market (TAM) Size for the Beachhead Market
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Profile the Persona for the Beachhead Market
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Full Life Cycle Use Case
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High-Level Product Specification
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Quantify the Value Proposition
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Identify Your Next 10 Customers
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Define Your Core
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Chart Your Competitive Position
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Determine the Customer's Decision-Making Unit (DMU)
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Map the Process to Acquire a Paying Customer
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Calculate the Total Addressable Market Size for Follow-on Markets
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Design a Business Model
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Set Your Pricing Framework
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Calculate the Lifetime Value (LTV) of an Acquired Customer
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Map the Sales Process to Acquire a Customer
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Calculate the Cost of Customer Acquisition (COCA)
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Identify Key Assumptions
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Test Key Assumptions
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Define the Minimum Viable Business Product (MVBP)
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Show That “The Dogs Will Eat the Dog Food”
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Develop a Product Plan
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Postlude—A Business is More than 24 Steps
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Glossary
