Doing Business in Emerging Markets: Roadmap for Success

Like Advanced Economies and Emerging Markets, the 'flagship' book of the series, from which this book is derived Doing Business in Emerging Markets recognizes that there is intense competition among emerging markets to capture their share of the global economy. The series addresses questions that are germane to accomplishing this goal. Most important to this end is the study and practice of international business and foreign trade. Undertaking such a study raises many questions which the series will attempt to answer: Why are emerging markets and the firms doing business in them internationalizing so aggressively; and why in the past decade has the pace of internationalization accelerated so rapidly? What competitive advantages do these emerging economies enjoy in comparison to advanced economies, such as the G20, and what are the origins of those advantages? This volume is devoted to presenting the practical aspects and challenges of doing business in global emerging markets.

About the Authors

Marcus Goncalves, EdD, is an international management consultant with more than 25 years of experience in the United States, Latin America, Europe, Middle East, and Asia. Mr. Goncalves is the former CTO of Virtual Access Networks, which under his leadership was awarded the Best Enterprise Product at Comdex Fall 2001, leading to the acquisition of the company by Symantec. He holds a master's degree in Computer Information Systems and a doctorate in Educational Leadership from Boston University. He has more than 45 books published in the United States, many translated into Portuguese, German, Chinese, Korean, Japanese, and Spanish. He's often invited to speak on international business, global trade, international management and organizational development subjects worldwide. Marcus has been lecturing at Boston University and Brandeis University for the past 11 years. He has also been a visiting professor and graduate research adviser/examiner at Saint Joseph University, in Macao, China for the past three years. He is an Associate Professor of Management, and the International Business Program Chair at Nichols College, in Dudley, MA, USA.

José Alves, PhD, is an Associate Professor of Management at the Faculty of Business, Government, and Social Work of the University of Saint Joseph, Macau. He holds a PhD in Business Administration from the University of Massachusetts Amherst. He currently is based in Macau, China, but has lived in Europe and the United States. His major research interests include leadership and management in international contexts, namely in Asia and China. His research has been published in journals and conference proceedings, such as the Journal of Managerial Psychology, Human Resources Management Review, and International Journal of Leadership Studies. He has also presented at various conferences, including the Academy of Management, Iberoamerican Academy of Management, International Association for Chinese Management Research, and Academy of Human Resource Development. He is an entrepreneur and advisor to European companies intending to enter into Asia and China. D

Rajabahadur V. Arcot, MSc Physics, is an Independent Industry Analyst/ Columnist and Business Consultant with around 40 years of senior managerial experience. He has held C-level executive positions in leading companies, such as Honeywell, Thermax, Bells Controls an affiliate of Foxboro/Invensys, Electronics Corporation of India Limited and Instrumentation Limited. Until recently, he was responsible for ARC Advisory Group's business operations in India. He has authored and reviewed numerous market research and industry trend reports, white papers, and case studies, widely travelled, transacted business with numerous leading Indian and Fortune 500 transnational companies. He has been a regular contributor to Industry and Industry Association Publications and speaker at numerous conferences and events in India and abroad. Presently, as an Independent Industry Analyst/Columnist and Business Consultant, he focuses on providing consultancy services and writes reports, articles, case studies, and white papers on critical infrastructure industry control systems cyber security, sustainable manufacturing, Industry 4.0 trends, renewable energy and distributed generation, and professional & skill competency development. He is a postgraduate from the University of Mysore and holds MSc degree in physics.