Doing Business Internationally: The Guide to Cross-Cultural Success, Second Edition

  • 6h 54m
  • Danielle Walker, Joerg Schmitz, Thomas Walker
  • McGraw-Hill
  • 2003

Doing Business Internationally is today’s single best resource for managing multicultural organizations in a global marketplace. This powerful book has helped thousands of executives understand divergent cultures and improve their leadership effectiveness across organizations, industries, and borders.

Now, as the world continues to shrink and its opportunities expand, this completely revised and updated second edition builds upon the groundbreaking lessons from the original, while providing all-new navigational tools and techniques. Along with valuable case studies and examples of effective multicultural leadership skills, it features:

  • The versatile and valuable Cultural Orientations Model (COM)
  • The Cultural Orientations Indicator--a unique cross-cultural assessment tool based on the COM
  • In-depth analyses of the impact of culture at the individual, team/group, organizational, and country/regional levels

Over the past decade, Doing Business Internationally has shown thousands of global executives how to move beyond borders to succeed in all cultural environments. Now, let this updated edition show you how to make yourself understood--and, just as important, understand others--in today’s newly demanding, cross-cultural marketplace.

About the Authors

Danielle Walker is president of Training Management Corporation (TMC), one of today’s leading consulting firms for managing culture in global business. She has worked with a number of major companies around the world, designing training interventions to assist executives and managers in developing their multicultural strategic planning and implementation skills.

Thomas Walker is chief operating officer for TMC. Drawing upon a 20-year career in corporate business—Bristol-Meyers Squibb and Chase Manhattan Bank, he has brought this experience and knowledge to his consulting work with key global 100 companies. His focus is on designing effective performance management systems to support the development of leadership and managerial skills and competencies within a multicultural framework.

Joerg Schmitz is senior director of global training and development for TMC. A cultural anthropologist, he specializes in cross-cultural management consulting with a focus on multicultural team building and organizational development.

In this Book

  • Doing Business Internationally—The Guide to Cross-Cultural Success, Second Edition
  • Foreword
  • Avant-Propos
  • The Global Environment
  • Culture
  • The Cultural Orientations Model
  • A Survey of Cultural Patterns
  • Cultural Orientations in Communication
  • Cultural Competence in Marketing and Sales
  • Translating Global Vision into Local Action: Focus on Multicultural Teamwork and Collaboration
  • Notes
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