Doing Good By Doing Good: Why Creating Shared Value is the Key to Powering Business Growth and Innovation
- 3h 41m
- Peter Baines
- John Wiley & Sons (US)
Featuring case studies which illustrate the real effect of corporate social responsibility (CSR) on both business and society, this book shows companies how to improve the bottom line by implementing an engaging, authentic, and business-enhancing program that helps staff and business thrive.