Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way

  • 4h 2m
  • Joseph A. Michelli
  • McGraw-Hill
  • 2016
Filled with exclusive front-seat insights from Mercedes-Benz employees, eye-opening testimonials from passionate Mercedes-Benz fans, and solid nuts-and-bolts advice for creating your own consumer-aligned road map, this book will help you retool your strategies, reignite your customers, and refuel your team for the long haul.

YOU MIGHT ALSO LIKE

Book The Power of Customer Experience: How to Use Customer-Centricity to Drive Sales and Profitability
Book Inclusive Marketing: Why Representation Matters to Your Customers and Your Brand
Book Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies