E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy and What You Can Do About it
- 3h 56m
- Dan Croxen-John, Johann van Tonder
- Kogan Page
Backed up with a range of invaluable case studies, this book is perfect for those seeking to implement a data-driven ethos to their organization's e-commerce program, based on market-tested and robust split-test methodology used across a range of commercial businesses.