Employee Experience by Design: How to Create an Effective EX for Competitive Advantage

  • 4h 46m
  • Belinda Gannaway, Emma Bridger
  • Kogan Page
  • 2021

Engaged employees outperform their peers by 147%, take 15 fewer sick days per year and are 20% more productive. To achieve these results, a company must have an effective employee experience strategy.

A motivated, engaged and productive workforce is essential for a company to achieve its goals. Employee Experience by Design is a practical guide for HR professionals on how they can create exceptional employee experience that drives staff to perform to the best of their abilities.

Employee Experience by Design explains how to take a people-centric approach to employee experience to achieve the greatest results. Using an evidence-based approach it allows HR professionals to build a robust business case for employee experience and explains how to align EX activity with business strategy and assess its impact on business outcomes. Using insights from neuroscience and positive psychology it shows that employee experience must be more than perks and benefits from workplace culture, environment and behaviours, to technology and values. Most importantly it includes guidance on how to assess where efforts are best focused for maximum impact and how to measure the return on investment (ROI) of employee experience. Including tips, tools, advice, examples and case studies from organizations including Virgin Atlantic, gsk, Credit Suisse and Asda, this is essential reading for all HR and OD professionals needing to develop a happy, productive, high performing workforce.

In this Book

  • Foreword
  • Introducing Employee Experience Design—Definitions and Approaches
  • Making the Case for EX
  • Busting Myths—What's Really Driving Your EX?
  • Culture, Leadership and EX
  • EX Design in Action
  • Scoping the Employee Experience
  • Empathy and the Opportunity Space
  • Ideate
  • Prototype, Test and Iterate
  • Measuring Employee Experience
  • What Next in EX?