ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports

  • 4h 9m
  • Anthony F. Smith, Keith Hollihan
  • John Wiley & Sons (US)
  • 2009
Providing readers with firsthand observations, experiences, and research, this fascinating book tells the story of how ESPN managed to sustain its growth, innovation, and brand in a highly competitive and rapidly evolving marketplace.