Executive Finance and Strategy: How to Understand and Use Financial Information to Set Strategic Goals

  • 4h 48m
  • Ralph Tiffin
  • Kogan Page
  • 2014

Executive Finance and Strategy works on the premise that financial models can clearly demonstrate where a particular strategy might lead. It enables executives to evaluate past accounts and statements in order to respond to recent company history, explains how company law and ethics underpin financial statements and clarifies the responsibilities of a senior manager or director. Written for those responsible for driving growth and direction of the organization, it teaches how decisions impact the financial health of the company.

By using finance as a record keeper and predictor of success, this book helps quantify strategy to gain support from colleagues and take the right actions to ensure sustainable growth.

About the Author

Ralph Tiffin is Director of Tiffins.com training and consulting company, and he is principal of McLachlan+Tiffin, which focuses on auditing while also advising clients on budgeting, project appraisal IFRS, ethics and fraud prevention. His clients include BT, Bank of China, Telekom Malaysia and Deutsche Bank. He is author of a range of texts on financial management, accounting and auditing.

In this Book

  • Executive Finance and Strategy—How to Understand and Use Financial Information to Set Strategic Goals
  • Introduction
  • What is strategy? What does financial strategy mean?
  • Financial strategy—Why be in business?
  • Basic financial reports and concepts
  • What underpins financial statements?
  • Accounting ‘rules’—How accounting theory and rules affect the strategic numbers
  • Published or statutory accounts
  • Interpreting financial statements
  • Cash—The vital element
  • Management accounting—Internal reports and business models
  • Budgeting
  • Investment appraisal—Investment strategy
  • Structural or pure financial strategies
  • Summary
  • Glossary
  • References