Exporting: Key Considerations for International Business Growth-Products, Communication, Brands, Trade Shows, Channels, Culture, and Cash
- 1h 43m
- John Blaskey, Laurent Houlier
- Business Expert Press
Addressing the fears and risks associated with exporting, this concise book reassures readers that international growth is available to any business that conducts in-depth research, adopts the right attitude, and develops a comprehensive strategy.