Eye Tracking in User Experience Design
- 5h 13m
- Andrew Jonathan Schall (eds), Jennifer Romano Bergstrom
- Elsevier Science and Technology Books, Inc.
- 2014
Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users.
- Includes highly relevant examples and information for those who perform user research and design interactive experiences
- Written by numerous experts in user experience and eye tracking.
- Highly relevant to anyone interested in eye tracking & UX design
- Features contemporary eye tracking research emphasizing the latest uses of eye tracking technology in the user experience industry.
About the Editors
Jennifer Romano Bergstrom has been conducting quantitative and qualitative user-centered research for over 12 years. She is currently a Senior Research Associate at Fors Marsh Group and runs their user experience efforts both in the field and in their state-of-the-art laboratory. She is currently the Vice President of UXPA DC and President-Elect of DC-AAPOR. Jennifer received her B.A. in Psychology from Central Connecticut State University, and her M.A. and Ph.D. in Applied/Experimental Psychology from The Catholic University of America.
Andrew Schall has over 10 years of experience as a UX researcher and designer and is currently Director of User Experience at SPARK Experience Design, a UX consulting firm outside Washington, DC. He is currently a Ph.D. candidate in Human-Centered Computing at the University of Maryland, Baltimore County. Andrew has worked with numerous public and private organizations to use eye tracking as part of their user-centered design process including organizations such as Aflac, Fossil, GlaxoSmithKline, NASA, PBS, and U.S. Department of Energy. He is a frequent presenter on eye tracking, speaking at conferences including Human Computer Interaction International, User Experience Professionals Association, and User Focus.
In this Book
-
Foreword
-
Introduction to Eye Tracking
-
Visual Search
-
Usability Testing
-
Physiological Response Measurements
-
Forms and Surveys
-
Information Architecture and Web Navigation
-
Web Content
-
E-Commerce Websites
-
Social Media
-
Mobile
-
Gaming
-
Older Adults
-
Low Literacy Users
-
The Future of Eye Tracking and User Experience
