Facebook Advertising For Dummies

  • 4h 34m
  • Joel Elad, Paul Dunay, Richard Krueger
  • John Wiley & Sons (US)
  • 2011

Reach more customers with a targeted Facebook ad campaign — learn how, here!

You already know that social media is hot. That's where your customers are, so that's where your product or service should be, too. Here's what you need to know about establishing your business on Facebook, developing an ad strategy, building targeted landing pages for your ads, getting and interpreting the results of your efforts, and much more.

  • Right on target — maximize Facebook's capability to display your ads only to specific groups by age, interests, or geographic area
  • The money thing — figure out how much you want to spend, how to make the most of it, and whether to use CPM or CPC
  • Get creative — learn to write compelling ads and choose a click-through page
  • Launch time — launch your campaign, decide which ads to run when, and test your concepts
  • Happy landings — discover what goes into a good landing page and how to customize it to measure effectiveness
  • What's working — use the Ads Manager to monitor statistics, identify trends, and judge success
  • Report cards — generate reports that show who's responding to your ads and how they're interacting with your company
  • Facebook and you — find out how to keep your fans connected

Open the book and find:

  • Key advantages of using Facebook advertising
  • What cost per click and cost per impression mean
  • How to set your exact demographics for your ad audience
  • What types of reports you can generate
  • Pointers on pleasing your prospects
  • How to convert a response to a sale
  • Tips on tracking ROI
  • How to avoid common mistakes beginners make

Learn to:

  • Create an ad campaign on Facebook
  • Perform precision ad targeting
  • Make the most of landing pages
  • Test and optimize your ads

About the Authors

Paul Dunay is a marketing expert who was among BtoB Magazine's Top 25 BtoB Marketers of the Year in 2009.

Richard Krueger is a frequently quoted authority on social media marketing.

Joel Elad is the author of LinkedIn For Dummies and coauthor of Starting an Online Business All-in-One For Dummies.

In this Book

  • Facebook Advertising for Dummies
  • Introduction
  • Profiting from the Facebook Revolution
  • Setting Up Your Facebook Account
  • Matching Your Ads to Your Marketing Strategy
  • Buying Strategies
  • Understanding the Types of Ad Campaigns
  • Getting Set to Implement and Measure Results
  • Creating Pages for Your Campaign
  • Testing and Optimizing Your Ad Campaign
  • Tracking Conversions to Sales
  • Checking Out the Data
  • Creating Reports
  • Extending the Facebook Experience
  • Ten Facebook Page Promotion Techniques (Besides Ads)
  • Ten (or So) Facebook Ads Beginner Mistakes
  • Ten Nontraditional Facebook Ad Campaigns
  • Ten Resources for Facebook Advertisers
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