Facebook Marketing for Dummies, 6th Edition

  • 4h 28m
  • John Haydon, Stephanie Diamond
  • John Wiley & Sons (US)
  • 2018

Add Facebook to your marketing plan—and watch your sales grow

With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trusted Facebook Marketing For Dummies has been fully updated to cover the newest tools and features important to marketers and Facebook page owners.

If you’re a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more.

  • Develop a desirable community
  • Sell products and services
  • Use Facebook events to drive sales
  • Get new business tips and avoid common mistakes

Whether you're a novice or a pro, you’re no stranger to the power of Facebook. And this book makes Facebook marketing that much more exciting and easy!

About the Authors

Stephanie Diamond is a marketing thought leader with 20+ years of experience building profits for both small business and multibillion dollar corporations. She is the founder of Digital Media Works, Inc.

John Haydon owns Inbound Zombie, a consultancy that provides nonprofits with strategic training about Facebook.

In this Book

  • Introduction
  • Marketing in the Age of Facebook
  • Researching and Understanding Your Target Audience
  • Developing a Facebook Marketing Plan
  • Getting Started with a Facebook Page
  • Configuring Admin Settings for Your Page
  • Enhancing Your Facebook Page with Applications
  • Creating a Remarkable Presence on Facebook with Content Marketing
  • Growing Your Facebook Page's Fan Base
  • Engaging Your Facebook Fans
  • Improving Your Marketing Strategy with Facebook Insights
  • Using Facebook Advertising to Promote Your Business
  • Using Facebook Offers to Sell Products and Services
  • Using Facebook Groups and Events for Your Business
  • Integrating Facebook into Your other Marketing Channels
  • Integrating Facebook Features into Your Website with Social Plugins
  • Stepping up Your Customer Engagement
  • Ten Common Facebook Marketing Mistakes (and How to Avoid Them)
  • Ten Business Tips for Facebook
  • Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success