Global Trade Strategies: Interacting with Trade Institutions and Businesses

  • 2h 1m
  • Claude Cellich, Michel Borgeon
  • Business Expert Press
  • 2020

This book willenable the reader to develop global strategies based on trade information and trade flows analysis.

Developing global business strategies in today’s competitive and disruptive environment calls for greater interaction between the business sector and government. Among the instruments available today are various market analytic tools. These tools, coupled with new business models, not only provide a competitive edge but also becomes a necessity to survive in the global ever changing trade environment.

This book concerns everyone dealing with market selection, market strategies, and trade policy. The reader will be able to develop global strategies based on trade information and trade flows analysis. An analysis of the most competitive countries in world trade shows the importance of pro-business policies, access to modern infrastructures, investment in research, and increased productivity. The authors explain how to design practical strategies in a global context, greater competition and uncertainty due to the introduction of new business models.

In this Book

  • International Trade Promotion: Why and How
  • Trade Development: Needs and Strategy Building
  • Facing New Challenges of the Most Recent Development Schemes in a World of Regionalization / Globalization of Trade
  • Drivers of Competitiveness
  • Strategic Building Tool for Trade Analysis: The TiVA Concept
  • International Trade Information and Trade Flows Analysis
  • Trade Development Strategic Linkages
  • Selected Successful National Case Studies
  • Trade Development Strategies for SMEs
  • Using the Trend in Value Added Concept Published by OECD (TiVA Database) and the Canadian Trade Commissioner Service (TCS) Offer
  • Disruptive Innovation: A New Dimension of Competitiveness Issues
  • Global Competitiveness Ranking
  • Integrating All Factors for Market Development: Artificial Intelligence Systems, a Future Challenge for Trade Support Institutions
  • Rethinking Global Trade Strategies in the Digital Era