Good Products Bad Products: Essential Elements to Achieving Superior Quality

  • 4h 15m
  • James L. Adams
  • McGraw-Hill
  • 2012
Featuring case studies of famous brands that became victims of their own success like Kodak, IBM, Zenith, and GM, this provocative book provides a brilliant, in-depth look at the powerful but elusive qualities that can make or break a product’s success.