Google Blogger for Dummies
- 4h 32m
- Susan Gunelius
- John Wiley & Sons (US)
- 2009
Here's what you need to know to get started with Google Blogger
Want to share your opinions, promote your business, network with others, and maybe pick up a few extra dollars, all without learning to program? Millions of people are doing it with Google Blogger, and you can too. This book helps you create a Blogger account, write compelling content, build an audience, make money from your blog, and more!
- What's a blog, and what's Blogger? — learn the parts of a blog, what Blogger does, and how to choose goals and blog topics
- Nuts and bolts — choose a domain name, learn to use the dashboard, pick a template, and configure settings
- Blog effectively — learn blogosphere etiquette and some secrets for long-term success
- Fun bells and whistles — dress up your blog with templates (lots of them are free!)
- Does making dollars make sense? — explore options for Google Adsense, contextual and text link ads, paid posts, and merchandising with CafePress
- Spread the word — promote your blog through search engines and social networking sites
- A family of blogs — set up multi-user blogs or branch into mobile blogging, podcasting, or video blogging
- Get more Google — use Picasa, YouTube, Feedburner, and more
Open the book and find:
- How to choose a blog topic and personalize your blog
- What you should know about moderating comments
- How to maintain your blog with tools like Blog This! and Quick Edit
- Simple search engine optimization techniques
- Tips for tracking your blog traffic
- Where to find cool free templates
- How to make money from your blog
- Ten useful social networking sites
About the Author
Susan Gunelius is a marketing expert who added blogging to her skill set as an extension of her career as an author and a freelance writer. Her marketing background and writing experience allowed her to quickly learn and leverage the blogosphere as a tool for personal and professional growth. Today, Susan is a professional blogger authoring several blogs for various small and large companies. Additionally, she writes her company blog and a personal blog, and she is the Guide to Web Logs for About.com, a New York Times company.
Susan spent the first decade of her career managing and executing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC Bank. In 2004, she left the corporate world and, shortly thereafter, began a freelance career as a writer, a copywriter, an author, a professional blogger, and a marketing and branding consultant. In 2008, she opened KeySplash Creative, Inc. and as its president, offers marketing and writing services to clients around the world.
Susan's marketing-related articles have appeared on Web sites such as Entrepreneur.com, MSNBC.com, FoxBusiness.com, WashingtonPost.com, TheStreet.com, SmartMoney.com, Yahoo! Small Business, and Yahoo! Finance. Additionally, she is the author of Harry Potter: The Story of a Global Business Phenomenon (Palgrave Macmillan) and Kick-ass Copywriting in 10 Easy Steps (Entrepreneur Press).
In this Book
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Introduction
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Choosing Blogger as Your Blogging Software
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Welcome to the Blogosphere
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Blogging Basics and Buzzwords
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Getting Started with Blogger
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Setting up Your Blog
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Writing and Publishing Blog Posts
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Enhancing Your Blog with Templates
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Adding Features and Functionality with Elements and Gadgets
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Managing Your Blog
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The Business of Blogging
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Maximizing Revenue with Google AdSense
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The Power of Networking and Relationship Building
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Boosting Your Search Engine Ranking
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Growing or Downsizing Your Blog
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Blogging from Different Media
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Moving beyond Blogger
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Ten Useful Social Networking and Social Bookmarking Sites
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Ten Common Blogger Problems and Possible Solutions
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Ten Places to Find Free Blogger Themes and Templates
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Glossary
