Great Communication Secrets of Great Leaders
- 4h 37m
- John Baldoni
- McGraw-Hill
- 2003
Leaders who communicate properly and frequently—in good times as well as bad—improve performance, get results, and create a successful enterprise. In this groundbreaking guide, top leadership consultant, visionary, and coach John Baldoni explores the leadership communication styles of many of the world’s most influential leaders, from Winston Churchill and Katharine Graham to Jack Welch, Colin Powell, Rosabeth Moss Kanter, and Rudolph Giuliani.
- DEVELOP the leadership message—determine what you want to say and do
- DELIVER the leadership message—get the message across verbally, mentally, and metaphorically
- SUSTAIN the leadership message—keep the message alive, fresh, and meaningful
Leaders need to do more than stand up and speak; they need to integrate communications into everything they do, address the immediate concerns and issues, and open the door to future dialogue and discovery. This book helps push that door open, so you can bring your organization to the next level.
About the Author
John Baldoni is a management communications and leadership consultant and has worked for companies large and small, including Ford, Kellogg’s, and Pfizer. He is the author of three other books on leadership as well as a frequent speaker on leadership topics. John also teaches in a management development program at the University of Michigan.
In this Book
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Great Communication Secrets of Great Leaders
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Prologue
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What Is Leadership Communications?
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Who Are You . . . and Why Are You Talking to Me?
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Developing the Leadership Message
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Leadership Communications Planning
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Leading with E-communications
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Structuring the Stand-up Leadership Presentation
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Assessing Your Audience
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Delivering the Message
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Connecting with People Beyond Words
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Coaching—One-to-One Leadership Communication
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Making Certain the Message Sticks
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Leader as Storyteller
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Notes
