Growth Dynamics in New Markets: Improving Decision Making Through Model-Based Management

  • 6h 27m
  • Martin F.G. Schaffernicht, Stefan N. Groesser
  • John Wiley & Sons (UK)
  • 2018
An innovative simulation-based approach for strategic decision making when launching new products, this groundbreaking book contains a dynamic case study and simulations that reveal what it takes to successfully introduce a product into a new market.