Guitar Lessons: A Life's Journey Turning Passion into Business
- 3h 47m
- Bob Taylor
- John Wiley & Sons (US)
- 2011
The inside story of the founding and growth of Taylor Guitars, one of the world's most successful guitar manufacturers
Bob Taylor mixes the details of his experience as a tradesman and cofounder of Taylor Guitars, a world-famous acoustic and electric guitar manufacturer, with philosophical life lessons that have practical application for building a business.
From the “a-ha” moment in junior high school that inspired his very first guitar, Taylor has been living the American dream, crafting quality products with his own hands and building a successful, sustainable business. In Guitar Lessons, he shares the values that he lives by and that have provided the foundation for the company’s success.
Be inspired by a story of guts and gumption, an unwavering commitment to quality, and the hard lessons that made Taylor Guitars the company it is today.
About the Author
BOB TAYLOR is the cofounder and President of Taylor Guitars, one of the world's premier manufacturers of acoustic and electric guitars. Considered a visionary among guitar builders, Taylor has pioneered advancements in both guitar design and process, and developed many of the innovations used across the industry in acoustic and electric guitar production today. Based in California, the company employs over 500 people and builds nearly 500 guitars each day.
In this Book
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Guitar Lessons—A Life’s Journey Turning Passion into Business
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Foreword
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Introduction—Rust Never Sleeps
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Life's Little Lessons
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My Very First Guitar
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Inspiration
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The American Dream
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On Our Own
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Early Successes and Early Failures
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Sweat Equity
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Figuring It Out, One Guitar at a Time
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Finding Our Place
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Gaining Traction
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On the Move
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Making Our Case
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We're All in This Together
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Embracing Technology
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Building Our Brand
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Innovation
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Artists and Celebrities
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In 10 Years, We'll Be Glad We Did
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The Third Owner
